Conventional black absorbs 90% of the sun's rays- Coldblack actually reflects 80% of heat rays allowing you to stay noticeably cooler.  How much cooler?  Schoeller says, after testing the product while using infrared lamps- that the fabric generates a temperature differential of 9 degrees Fahrenheit cooler.

Coldblack is already making it's rounds in the athletic circuit's tennis.  The Ralph Lauren Company- POLO delivered products using Coldblack fabric this Spring- with more showing in the Fall selections.

It is rare when design and technology intersect to create an original product that provides a solution. Dark-colored apparel is the preferred choice for field professionals. These colors project authority, don't show dirt or the wear and tear of hard use. Yet dark fabrics worn in warm, sunny weather come with the cost of overheating. Until now.

VERTX Coldblack® is built for any mission, or for when the only mission is to be cool and comfortable. VERTX combines comfort and performance with exclusive technology from Schoeller, the world renowned performance textile company.

The dark secret: Coldblack® reflects up to 80 percent of the sun's rays making dark colors feel like light. Coldblack® allows you to stay cooler in hot, sunny conditions with the added bonus of UV protection of at least 30. The protection against harmful rays is so effective we've added coldblack® to lighter color VERTX polos, too.

Factor in the high-speed, low-drag VERTX design with a no-fade, performance fabric with anti-microbial finish and...problem solved. Don't act cool, be cool.